In terms of pricing, Semrush and Ahrefs have almost identical pricing plans. Semrush also comes out on top when it comes to local SEO, as it’s complete with a listing management tool that will help you to ensure that key information such as your business name, address, and phone number (NAP) is consistent across your site and internet listings.
It also has a selection of PPC competitor analysis features to take advantage of. In contrast to Ahrefs, SEMrush features a paid search software suite which is extremely useful for anyone that is looking for a tracking tool for Google Ad campaigns. One of the most talked-about drawbacks of Ahrefs is that it has almost no PPC features. However, SEMrush does have a few features that make it unique and potentially more useful. In terms of common SEO software features, Semrush and Ahrefs are extremely similar and the internet is quite divided on which is better.
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